NY Times: Equifax, Bowing to Public Pressure, Drops Credit-Freeze Fees for 30 Days.

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It’s a logical reaction: You didn’t ask Equifax to vacuum up data about you, and then resell it to marketers and loan sellers. And it isn’t your fault that the company couldn’t keep that data safe. So why should you pay for a freeze, which keeps new creditors from seeing your credit file and thus can keep thieves from applying for credit in your name?

Somehow, that question did not occur to Equifax on Thursday, when it first announced the breach.