The Atlantic: Can a Corporation Have a Soul?

In the absence of any radical new regulations, for American-style capitalism to work again for the middle class as well as for the wealthy, more CEOs like Fields are going to have to adopt ambitious plans for implementing Henry Ford’s advice, plans that stretch far beyond making some charitable donations and implementing sustainability initiatives. They are going to have to give their companies true souls.  

Most corporations are more like zombies these days. They operate to maximize profits and maintain their own existence ... and nothing or noone gets in the way. As I've pointed out, there exist no moral or ethical requirements for corporations ... other than what culture prefers at the moment. And that is strictly voluntary. We are (unfortunately) seeing how far tradition takes us, as played out in our election season.