The peril isn’t Facebook alone. It’s the generalised perception of fake news values everywhere you look, including in serious press coverage: the peril of its appearance to readers as a spreading infection. And how do you combat that? By being forensic, detail-perfect and cool. By letting facts lead and making sure rhetoric follows. If democracy quivers in the shadow of Trump Tower, real understanding of what’s at stake is journalism’s job – a hopefully well-funded battle for hearts and minds.
My italic emphasis within. That should also be the rule for political blogging. Eschew the cheap shots, the edge-cases, and purposely generating fear and panic when you feel your audience isn't freaking out to the same level you are.
As Yoda said: “Fear is the path to the dark side. Fear leads to anger. Anger leads to hate. Hate leads to suffering.”
As an aside, Facebook has changed from mild entertainment to a cesspit of fear, anger and hatred where everyone is spitting at each other. Considering deactivating my account.