FishbowlNY: Medium Lays Off Staff, Closes Offices. January 04, 2017 by Garret Vreeland in Weblogs, Social Media, Internet Any content operation relying solely or too heavily on a CPM, traffic and ads model is doomed. A large chunk of the revenue model must be attached to e-commerce, sponsored-native content, events and other affiliated flows.Monetization was always the big question mark.