Burns wasn’t alone in treating photographs this way—one thinks of the opening titles for “Cheers”—but the technique came to be associated with his work, and was later named for him. In 2002, Steve Jobs invited Burns to visit Apple, and demonstrated a new iMovie feature that engineers were calling the Ken Burns Effect. Jobs asked if Apple could keep the name, and Burns agreed, as long as the company supplied equipment to some nonprofit groups and to his own office.
I was waiting for this shoe to drop. Took 3/4's of the article to get there. Do go back and see how he got away with using absolutely terrible resolution images, through this technique.