Happy 17th to Euan Semple's The Obvious?

I'm a bit late, but Euan won't mind. His latest on 'Digital Transformation' has me thinking (as usual). A quote: "As I have said before, most organisations want tinkering rather than transformation. They would rather rearrange the deckchairs on the Titanic than face the true challenges of 'Digital'." IMHO, we have a problem of entrenched ignorance in the wheelhouses. Not 'ignorance' as understood via today's knee-jerk outrage, but 'ignorance' in the classical sense, as in a simple 'lack of knowledge'.

Too many are in positions of power who believe they can manage technologies that they actually have no useful knowledge of. Hence the moving of deckchairs; making feints at progress, but never far enough to reveal the fact they have no bloody idea what they're doing. Which hampers any real progress, of course. Hiring smart worker bees helps a little, but the vacuum of understanding in the upper echelons of the power/management structure can't help but handicap an organization. The world of tech is moving fast, and if you're not learning every day, you are getting left behind ... do the rest of us a favor, either get a Lynda.com account and use it or step out of the way.

How useful was a fencing-master, after muskets and cannon appeared? And how hard did they try to justify their existence? That. And tech is now moving so fast that we see these kinds of sea-changes on a yearly basis in some industries. Layer upon layer of dinosaurs. Cretaceous. Jurassic. Permian. All overlaying - and trying to control - what should be a 21st Century strategy.

[This is not directed to any specific age; I see 80 year olds who know more about the 'net than 20 year olds, and vice versa. It is what you actually know and what you do with it. Age is irrelevant, otherwise.]

Later: I sound very black/white, strict above. Let me give you two examples of grey areas. First, the late Strom Thurmond, when serving on the Senate Armed Services Committee in his heyday, would direct individuals testifying to 'Speak into the machine, son.' He was talking about the microphone on the table. Dinosaur? Yes. But he was what we called a 'hawk' at the time. He was very sharp about waste in military weapons contracts (except in his native SC). Seeing him give a contractor hell over a price was really fun (70's/80's). But his terminology about technology was based on when he entered public service. I myself have the habit of calling a computer a 'machine', simply because I started on Singer punch-paper-tape systems. They were machines. Habit that's hard to break. Second, just today, Marriott hotels in the news. They hire a Nebraska individual to handle their corporate Twitter feed. He 'likes' a tweet talking of Tibetan sovereignty, China has a cow. Marriott apologizes, fires the vendor. What cooked my goose? They were paying him $14/hour. For their international 'face' on Twitter. Talk about dinosaurs in management! "Yah, we've got that Tweeter thang covered." Some might argue "you get what you pay for" as being some sort of wisdom upper management absorbs in their years of service. Apparently not.