While we're abandoning capitals for things that typically always required them, we're using them to add emphasis or humour to written sentences.
[Autoplay audio/video] Um, I was doing this here fifteen years ago, copying the '90's experiments of the graphic artists of NYC. To play with emphasis and priority. Bugged the crap out of many readers. I dropped it because the style started bleeding over into my business writing, and the effort to turn the two styles off and on was getting onerous.
And I'm at the tail end of the Boomers.