Macworld: Twitter kills Vine. October 27, 2016 Garret Vreeland Vine rose to fame by translating Twitter’s short, hyper-focused experience into the video world, creating its own generation of stars in the process. But the service wilted in recent times after legions of competitors launched rival services and social video shifted more towards livestreams, including Twitter’s own Periscope. Vine stars have been departing for YouTube and Facebook in droves, and taking valuable marketers and ad dollars along with them.