PS Mag: The Kardashians Still Aren't Disclosing Paid Ads on Instagram. September 26, 2017 by Garret Vreeland in Entertainment, Ethics According to a 2014 Union Metrics report, Instagram posts get 90 percent of its comments and likes within the first 10 hours that it has been live—when influencers mention that a post is a #ad outside of this window, they maximize engagement of the post as if it were a regular publication, while misleading viewers. In other instances, ads were disclosed on one social-media platform, such as Instagram, but not on another, like Facebook. Why, you've astonished me. [Not.]