HOORAY, a journo is calling out the marketing BS. If you check out "Visit NM" on Youtube, you'll find only seven videos have over 100,000 views (100,000 being the number where corporations generally consider an Instagram account worthy of significant sponsorship). "We ain't as popular as we think." It would be nice to have an investigation of Longwoods; they seem to be about the only game in town for measuring tourism. Too many similarities in their assessments across very different states, IMHO.