"Most importantly, note that targeting the right keywords is pointless if you don’t create high-quality content around them. For example, when optimizing your blog, make sure your posts are informative, insightful, and authentic. They should keep users engaged and deliver value to them. Such content is more likely to rank high in the organic search, compared to spammy, keyword-packed articles."

Yes, well ... don't be ridiculous with keywords. If they torpedo your credibility, don't use them. But if you can coherently integrate them, there's an upside to doing so. All the more reason to hire a good, skilled writer ... and an SEO-friendly editor. The unskilled tend to make a mishmash of this. And please, don't let 'SEO experts' genericize you. Your differences are your strengths. Leverage them.