Omigod. Remember Klout? God. One of my social bugbears, back after Twitter stole some of our best bloggers.

Read Dave’s item first. We know each social channel should really have custom content crafted for each. I would routinely just post an excerpt to Twitter for years through IFTTT. I do so on Mastodon by hand, if I’ve got something I know my friends there might enjoy (some prefer it to RSS at times).

I feel we bloggers prefer deeper interactions. Visitor numbers alone are like eating candy - that quick dopamine hit, but after a few dozen, the overload of mental ‘sugar’ doesn’t really drive us to our best work. Having a person meaningfully interact … that’s the ambrosia we wish to drink.

Ambrosia, of course, was the drink of the Greek gods, bequeathing longevity or immortality.

I find the description particularly apropos, because those interactions spur us to blog better, more regularly, and longer.