"The influencer bubble will totally collapse in the next 12 months if people aren’t very careful about the money being thrown around as brands try to buy influencer placement."

Watching this all carefully. Previously, here. Travel/'vanlife' Instagrammers are getting the rugs pulled out from under them; the lifestyle is hardly idyllic. When you read one-on-one interviews, the 'enjoyment' of the outdoors usually involves the panicked search for cell signals and finding picturesque spots in which to fire off 5,000 or more images to get that one shot a corporate sponsor will approve.

Mommybloggers got whacked by the FTC for nondisclosure of sponsorship; that niche is exploding now that readers realize noone can raise children, write long daily blog posts and take professional photos as a solo. The hidden support structures are coming to light.

Instagrammers in general are being warned to disclose properly.

Readers have wanted to buy into the concept that a perfect life is possible. Or that one can have a vagabond lifestyle paid for by corporations, so one can lounge attractively in the back of a picturesque van or luxury 4WD in iconic outdoor areas (while that uncredited mystery photographer takes photos of the said lounging). Most are a load of bunk. Ever notice how the vanlife folks rarely venture beyond where their vehicle can appear (beautifully) in their shots? That's not enjoying the outdoors, by my definition.

I argue for authenticity. It's less hurtful. The struggle for perfection is more inclusive than pretending to be perfect and expecting worship. As I've said in the past, if a blogger/Instagrammer is attempting to inspire worship, cut them loose. People who publish constant perfection destroy your self-esteem.

Getting back to the original link (I wax eloquent for the moment) ... when an 'influencer' takes a job, the fans of that influencer will naturally believe support of that job (and all it represents) attaches to the influencer. Dangerous waters, for someone wanting to just earn a living. The Instagram blowback could destroy a career - even destroy a person's psyche. I understand Ms Jenner is already deeply affected by the Pepsi ad and Fyre debacles. Vogue India just piles another on an already-troubled young person.